WHAT WE DO — Partnerships

The right Indian partner is the make-or-break decision.

Most get it wrong the first time. Identifying the right partner is only the beginning. Structuring the collaboration, navigating negotiation, and building a relationship that delivers on its promise — that is where the real work happens.

THE CHALLENGE

The wrong partner costs more than time.

India’s market is vast, fragmented, and relationship-driven. Partner credibility is not always visible from outside. Financial health varies. Market reputation can take months to surface.

Due diligence in India requires a different lens than in Europe. Regulatory, reputational, commercial, cultural — each dimension needs genuine local judgement.

The wrong choice becomes a multi-year drag on your India strategy.

WHERE WE WORK

Partnerships that cross industries. Expertise that does not.

The mechanics of building a great partnership follow the same principles whether the sector is fashion, food, technology, healthcare, or infrastructure.

Our partnership capability travels — because great partnerships are built on principles, not product knowledge. We pair our process with your sector depth.

THE FULL LIFECYCLE

From first question to sustained collaboration.

01

Partnership Strategy Configuration

What does the right partnership look like for your specific India goal? Before we search, we define.

02

Partner Identification & Screening

Longlist to shortlist. Commercial fit, cultural fit, capability match, scale appropriateness.

03

Due Diligence

Credibility, market reputation, financial health, cultural fit. Through both formal and informal channels.

04

Collaboration Structuring

Objectives, roles and responsibilities, budgets, targets, governance framework, performance expectations.

05

Negotiation Support

On your side of the table. We understand both the Indian and European negotiation lens — and bridge them.

06

Activation & Management

Alliance formalisation, roll-out, ongoing management. Partnerships need tending — we stay involved.

BOTH DIRECTIONS

International to India.
Indian to the world.

Partnerships are rarely one-way. We serve international companies seeking Indian partners — and Indian companies seeking international brands, technologies, or allies.

Our vantage point — boutique, director-led, Indo-European — lets us credibly represent either side.

Track record

20 years of building bridges
between India and the world.

20+

Years in India

40+

Brands Launched

60+

Collaboration

85+

Mandates Delivered

Looking for the right partner in India — or the right international connection?

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