A conviction, not just a business .
Most consulting firms are built around a service offering. VPC was built around a belief.
India's growth is driven by domestic private consumption — not exports.
When Piero Guizzetti landed in India in 2006, he saw something most outsiders missed: in the consumption-led model of its economy, India was closer to the US than to China.
That meant India was a consumer market of extraordinary scale — and one that would require feet on the ground, not spreadsheets from abroad, to understand and serve.
That conviction became the firm.
An underserved need.
A firm built to fill it.
International companies were approaching India with ambition but without the right guide. Generic strategies. Wrong partners. Compliance treated as an afterthought. The cost of these decisions compounded for years.
VPC was founded as a boutique firm with a different proposition — genuine on-ground depth, personal accountability, and the long view. The first mandate was partnership advisory. In 2009, VPC took on its first fashion and lifestyle engagement.
Depth over breadth.
A deliberate choice.
Piero Guizzetti
Managing Partner, Value Prism Consulting
Director-led. Every engagement.
Five directors. One firm. Each mandate led by a principal — not passed down.
Rohan Britto
Director — Operations
Execution engine of the firm. Leads mandate delivery, client management, and the operational rigour that VPC is known for.
Shreekant Nalawade
Director — Marketing
Drives brand strategy and market positioning for VPC and its portfolio of international clients entering India.
Piero Guizzetti
Managing Partner
Firm architect. In India since 2006. Leads overall strategy and senior client relationships. Twenty years of on-the-ground experience bridging European ambition and Indian market reality.Firm architect. In India since 2006. Leads strategic direction across all verticals.
Piero Guizzetti
Managing Partner
Firm architect. In India since 2006. Leads overall strategy and senior client relationships. Twenty years of on-the-ground experience bridging European ambition and Indian market reality.Firm architect. In India since 2006. Leads strategic direction across all verticals.
Chiara Maffioletti
Director — Fashion & Lifestyle
Core sector lead for VPC. Brand-to-market strategy, distribution, and partnership architecture across premium, luxury, and lifestyle categories.
Ronak Shah
Director — Compliance
Regulatory, compliance, and local incubation lead. Manages company setup, audit, statutory compliance, and fiduciary services for international clients establishing in India.
Simplicity is the ultimate
sophistication.
Purpose
Work relentlessly to make India simpler for you.
Mission
Trusted no-frills partner for every stage of your India journey.
Approach
Lean, actionable, aligned incentives — sustainability and rigour without complexity.
Values
Accountability, integrity, dedication, focus.
We focus on thematic capabilities that run across sectors, and deep dive in sectors where we have genuine competence.
European DNA. Indian soul.
Twenty years of building bridges between two worlds.
Ready to work together?
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